UUI Award


The project "Between the map and visitor experience" received an award from Uppsala University Innovation. Rickard Grassman, Klas Palm and Ulrika Persson-Fischier from our department participated in the project. It was a collaboration with the tourism industry on Gotland, and aimed at increasing social and economic sustainability within cruise tourism, by mapping the tourists movements with GPS and their satisfaction and experiences while at the destination. 

Knowing where tourists actually are and for how long, what routes they take and what they are looking for, unnecessary social congestion can be avoided, benefiting both tourists and locals, and the local businesses can plan their activities so that the benefits of cruise tourism can be accessed by all. The award is for innovative and scalable collaborative projects


Senast uppdaterad: 2022-06-27